WELCOME
Discover the AI process used for creating a FMCG product brand.
A Photoshoot Without a Product
We start by looking at the product on offer. In this case, it was frozen yogurt. Booking an expensive photoshoot was just not practical or affordable.
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We utilized AI tools to create variations with different finishing curls and swirl patterns, until we found the most appealing form. The key product shot is a crucial part of all comms and visuals. This had to be right.
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After determining the most appealing swirls and proportions, we added popular and attractive toppings, sprinkles. Arranging the fruit specifically to invoke an emotional response.
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This frozen yogurt is 100% AI-generated.
On Location, Well Not Really.
An AI-Generated frozen yogurt is great and all but it needs to 'exist' in the right environment.
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Various scenes were generated based on what resonated with their target customers. Beach, bar, retail and other locations were generated rapidly until the right 'fit' was found.
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From there, we determined the best position from the 'camera' in the image. Adjusted the scene(s) and lighting to suit the brand.
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Both the frozen yogurt and the beach scene is 100% AI-generated.
Wait! Where's Our Branding?
Adding and adjusting branding is simple. In this case, the client asked for a new mascot (which also didn't exist) late in the process.
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Since AI is set up in staged workflows, adding, removing or adjusting elements is quicker and less-costly than with traditional creation methods.
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We also added a model to pose with the product. Her hair, eye color, spoon, outfit and facial expression were all tweaked to find the right look.
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100% AI-Generated.
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Make It Like 'Skittles' Fun For Kids
The magic of AI is in its ability to make well-defined ideas come to life.
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Reducing the size of the cup, making the mascot more 'kid friendly' and pushing the vibrant colors brought this concept to life.​ AI can create production-ready visuals rapidly, helping your brand reach new customers.
Can You Make A Bunch of Videos?
Sure can. We produced a series of conceptual TV spots, AI Live video and more. All 100% created with the use of AI.
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There are some caveats; AI is not perfect and doesn't always hit the mark. Most times, adjusting the concept and expectations provides better results. You still also need people who understand marketing & advertising to get the most out of the AI tools.
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Is That It?
We covered the creative visual process but AI can help in many other areas.
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Business owners, marketers and creative can work faster together to create almost anything. Moreover, AI doesn't just create images and videos but texts, websites, customer interactions and much more. The trick is how to command it.
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